Young Founder Interview: Peter Deitz
I'm happy to present the latest in FLiP's series of young founder interviews. Peter Deitz created Social Actions, an organization which helps individuals and organizations use social
media to plan, implement, and support peer-to-peer social change
campaigns so that grassroots solutions to local and global problems can
flourish. Peter also writes a blog, About Micro-Philanthropy, to highlight the leaders in the social sector. What's micro-philanthropy? How do you go about becoming a consultant in your 20's? FLiPs, I'm happy to introduce Peter Deitz:
Future Leaders in Philanthropy (FLiP): Thanks for taking the time to speak with FLiP! Let’s start with some basics. Where did you go to school? How did you get involved with the social sector?
Peter Deitz (PD): First, thank you for this opportunity to talk about my work with the FLiP community. I’m always looking for like-minded souls. People who are interested in Social Actions can friend me on Facebook. My profile is listed on the FLiP Facebook Group.
My path to the social sector is pretty direct. I graduated from McGill University in 2001 with a B.A. in history and then went on to get a Masters in history from The University of Toronto in 2003. When I graduated the second time, I was ready to leave academics behind and throw myself into the so-called real world.
My time in Canada, my studies of history, my experiences with Quakers, and current events at the time had all led me to pursue a career in doing something good for the world. Entering the private sector was never an option.
When I started applying for jobs in New York, Washington, Toronto, and Montreal, I found that I was not alone in the pursuit of meaningful work. A Bachelor of Arts and a Masters in history are common currency in our field. I needed something to distinguish myself. As a closet nerd, I had developed a decent sense of interface design and could program my way through a basic website. I started applying for web manager and IT jobs for nonprofits.
Eventually, I found my way to a full-time job in New York City as a technical consultant on several human rights and global governance projects. The work was great. The people were great. For the first time, I felt like I was making a difference. But after two years, I wanted to move back to Canada and launch my own project.
FLiP: What is Social Actions? How old were you when you launched it?
PD: As I was leaving New York City, my colleagues asked me what I would do next. I responded tongue-in-cheek by saying, “I’m going to devote myself to philanthropy.” I wasn’t joking. Within three months, I starting publishing articles on something called “micro-philanthropy” and had launched a project called “First-of-its-kind.”
In hindsight, the name First-of-its-kind was a placeholder as I clarified the way in which I wanted to shake up the world of philanthropy. My goal was to do something totally original that would encourage more people of my generation to become philanthropic.
By August 2007, at 28 years old, I had developed a clearer vision of how First-of-its-kind could evolve into something truly useful. I revamped the site and changed the name to Social Actions. Today, Social Actions is a search engine of peer-to-peer social change campaigns and a training resource for individuals, organizations, and foundations that want to use social media to create social change.
My project pulls the latest giving and do-gooder opportunities from 14 social action platforms, ranging from Kiva.org’s community of micro-finance lenders to GiveMeaning’s platform for group fundraising. A social action platform is a website or online tool that allows individuals to use social media (i.e., email, video, images, social networks, and widgets) to raise money and support for specific projects.
As the number of social action platforms grows, Social Actions is positioned to be the go-to place for finding opportunities to engage from across the sector and learning how to create peer-to-peer social change campaigns.
Through the blog on Social Actions, called About Micro-Philanthropy, I post articles for individuals on how to use social media and social action platforms to start fundraising and do-gooder projects of their own. For nonprofits and foundations, I write articles and offer consulting on how to leverage the resources and passions of supporters.
FLiP: As a young founder, what kinds of challenges did you run into?











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![[onPhilanthropy.com]](http://feeds.feedburner.com/Onphilanthropy.gif)

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