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« News Briefing: Gates Foundation Gives 104 Challenge Grants | Main | News Briefing: U.S. Endowments Grow Wary but See Opportunities »

October 23, 2008

News Briefing: Salvation Army Tries Text Donations in Ohio

  • Global microfinance leaders meet to discuss keeping the world's poorest borrowers healthy as a way to ensure they will repay their loans.  [San Francisco Chronicle]
  • The Salvation Army tries a pilot program:  donating via text messages.  [Associated Press]

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Thanks for picking this up! I work for mGive, we are company powering the mobile donations for The Salvation Army. We are excited to see the effectiveness of this new donation channel for The Salvation Army.

To see how this is working right now for another division of The Salvation Army, text 'ARMY' to 90999 to give $5.

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