"Connected Consumers" Survey Released
Avenue A/Razorfish just released a survey on "connected consumers" -- a look at the mainstream adoption of Web 2.0 functionality. While I'll let you get the survey results at their Digital Design Blog, I highly recommend the AdWeek story about the survey.
Where else will you see this gem of a quote:
"It's a mixed bag," said Garrick Schmitt, vp, user experience at Avenue A/Razorfish. "Maybe the tag cloud is the mullet of the Internet. We're not quite at a tipping point for mass adoption of these things."
I wonder if tag clouds offer the same "business in the front and party in the back" attitude as the mullet?!





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