Keeping an Eye on the Mobile Web

The mobile web still has a long way to go in this country.

Yes, I wrote about the iPhone being visionary, but while the applications and touch feature are wonderful, there still needs to be improvements for creating an interesting browsing experience. Sunday's New York Times article on the mobile web sparked a ton of blog posts. Scott Karp's article on Publishing 2.0 brings up a good point: dissatisfaction could spur innovation.  Andrea Trasatti offers a great slide show on mobile standards, but states that compliance and innovation is in the horizon. You can see more opinions on the W3C's Mobile Web Initiative website.

So, while your organization or foundation keeps an eye on mobile web advances, check out text-based giving options. Text to Give is a great example of this type of service, as is Justgiving. But, the ROI might not be there yet for your organization (check with your CFO or accountant). The mobile web is still revving up in the United States and your organization will have to be a forerunner with the technology rather than an adapter.

But, keep an eye on it, it's coming.