New Pew Internet Study: Digital Footprints

If you have ever wondered what your online constituents think about providing information to your organization, then take a look at the new Pew Internet and American Life study: Digital Footprints: Online identity management and search in the age of transparency. It seems few folks monitor their online information, most people don't mind what information they find about themselves online, and people use search to find others. More importantly, as constituents post their information on social networking sites, they  become "not only findable, but knowable." If your organization has ever worried about the types of information it gathers from constituents and the security of that information, it might be time to re-think your constituent management strategy.