Best Super Bowl Ad: Text-to-Give PSA
Forget the rest of the Super Bowl ads (frankly, I don't drink soda or watch a lot of Fox), the most exciting ad was United Way's text-to-give PSA with Tom Brady. The ad was only 10 seconds long--perhaps not as gripping as watch a squirrel narrowly avoid being run over--but, it was great to see text-based giving finally land on these shores. It may be low-dollar giving, but for a nation of kids growing up using SMS over e-mail, it is the future of giving.
After that PSA, who needs the second half?
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