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December 17, 2008

Social Gifting

The next revolution in online shopping has arrived – social gifting.

Picture 1 The first of it’s kind – ever – and arriving as an application on Facebook (and soon to MySpace) is Gimme!, a social gift-giving tool that allows one person to gather a group of their networked friends to give a gift card to another friend.

Socialwise, Inc., the application developer, describes the application as “[providing] an easy way to organize a group gift for anyone—even yourself—by allowing users to contribute to a gift card from our collection of top retailers or a pre-paid debit card. The recipient can then choose their own gift, insuring that he or she will always get a gift they love.”

The quality of retailers is impressive, it includes Amazon, iTunes, Borders, Overstock, Motherhood Maternity and several others. The process itself is easy, it’s quick (2 steps) and because it’s on a social networking platform - it’s removes that awkwardness of group gifting and instead provides a good-hearted informal atmosphere to do something that is typically too formal to initiate.  Consider one example I’ve conjured:

  • A co-worker goes on vacation; while away she gets engaged and changes her Facebook status. She receives tons of comments on the change.  You set up a Gimme! $100 gift card to BedandBreakfast.com, and invite all your mutual friends to give so that she can have it when she arrives as gift from everyone.


Or to use as a practical joke:

  • You notice a friend of yours is wearing the same shirt in every picture he posts or is tagged on in Facebook. As a joke, you set up a Gimme! $25 gift card towards the GAP to present to your friend so that he can get another shirt. Of which your friends will want a picture.


The approach is different, but natural too. And following the forward-thinking of the Causes app in Facebook, the developent of an application like Gimme! only confirms what we already know- the potentials to leverage social networking is becoming very real.



Read more about Gimme!
MaketWatch: Gimme! Offers Innovative Approach to Holiday Gift Giving via Facebook
SocialWise: Socialwise Group Gifting

Learn more about SocialWise on their website: www.ideaedge.com

December 16, 2008

Twitter as a Growth Tool

I seem to be getting asked the same question a lot in the past few weeks by clients, friends, and just people in general who want to pick my brain.  Everyone I run into wants to know why Twitter is useful and if it is worth their time.

The truth is that Twitter is very powerful if done properly.  Just recently over the Thanksgiving holiday I was part of a project called TweetsGiving which was a 2 day campaign by Epic Change to raise $10,000 for a school in Tanzania as well as get people to share and realize how much we as a whole have to be thankful for this year.  The site entire campaign specifically targeted Twitter as it’s primary marketing point.

Within the first 3 hours the site had already hit the 25% mark to the fund raising goal, and after 47 hours the goal was completely met.  Although there was some word of mouth and the site did get a very good number of mentions on blogs and news sites, had it not been for the use of Twitter I do not think this would have been as successful.

Twitter allows people to follow and keep up with others they are interested in, build large contact networks and reach out to those people when you need them.  With TweetsGiving they began with several well know and heavily followed members on Twitter who were very interested no only in the concept of what the site was trying to do but also the impact they could have.  After these people posted about it, more followed.  Not only did the donations come running in but as people shared what they were thankful for it simply expanded the network of people who were seeing the messages from TweetGiving and driving more people to check it out.

In just those two days the site had over 9,000 absolute unique visitors, and over 16,000 page views with visits coming from around the world.

This is not the only example of how you can use Twitter.

Twitter is a great source for building a brand and loyal follower group. By allowing you to post messages as often as you like, forcing you to keep those messages short, and providing a way for people to share your message with a large number of other people who may be interested you can develop quite a following.

Since the message has a character limit you do have to make sure you can get your point across in efw words. This is great at helping to narrow down and get directly to the point, with no beating around the bush or long drawn out emails.

Twitter can also help to show activity, in many cases with nonprofits and small businesses people want to know you are actually doing something. It is human nature to be skeptical but if someone sees you Tweeting several times a day with what people are doing in your organization or updates on product development then it provides a means of being more transparent easing the tensions people have.

Twitter is also a great way to get volunteers involved. By giving them a way to also promote your cause or product you are simply expanding your customer base. It is really a word of mouth campaign done over a digital age technology. Volunteers can post links to you, updates on what they read from you, and share even more about what they are doing.

A great example is for a nonprofit organization that has several satellite groups working in multiple places the volunteers on location can Tweet from a computer or even in some cases their cell phones giving people real world real time updates to the impact the organization is having.

An example on the business side would be a product development company with multiple products in testing, or even products that have been released. If you have your engineers constantly updating people on fixes, availability and testing they can see just how dedicated you are as a brand to making a solid well produced product.

The best part of Twitter is the cost.  It is a free service this means the only cost of using Twitter is the 1 min it takes to have a person post to it.  For those looking at a solid ROI you can get it here if you make a dedicated effort and use the right strategy for your situation.  If you need help determining the right strategy for you I would suggest speaking to someone well versed in your particular market.  If you need help finding someone who can help you in your field send me a message and I will help you get in the right direction for your needs.

December 03, 2008

Foolish Giving

Today, Motley Fool, the financial solutions website for all levels of investors and individuals wanting to take over their financial lives, announced that DonorsChoose.org was selected by it’s online community as the beneficiary of it’s 2008 Foolanthropy Campaign.

For 12 years, Motley Fool as held it’s annual Foolanthropy campaign with a single mission, providing early financial education. Specifically put on it’s website, it’s long-term goal is to ensure that every young person in the world gets a basic financial education. What’s great about this is how Donors Choose’s giving model works fittingly here.

Donors Choose is a non-profit dedicated to addressing the scarcity and inequitable distribution of learning materials and experiences in public schools. Their approach to giving is to provide the donor the same level of treatment often reserved for the established philanthropist.  Central to this philosophy, is the ability for donors to select what specific project they want to give to. The project/campaign can go towards books, pencils, a field trip, or pianos for a music class. It offers the donor an opportunity to make a unique gift towards a specific cause that they personally feel can have an impact. 

Motley Fool makes the case for their interest very well here:

“Sixty-two percent of school-age Americans responding to a 2006 Jump$tart personal finance survey received failing scores. Still, only seven of our 50 states require high school students to take a personal finance course to graduate. Nationwide, less than half of all teachers get support from administrations to use financial curricula.

[The United States is a] nation not of savers but of borrowers, and our dependency with credit is developed early. According to the Young Americans Center for Financial Education, the number of young adults declaring bankruptcy has increased 96% in 10 years, and by the time college students reach their senior year, 56% carry four or more credit cards, with an average balance of $2,864.”


Donors Choose approach offers Motley Fool a level of empowerment to achieve it's long term goal, and fulfill it's mission to educate, amuse and enrich.

More about Foolanthropy. Foolanthropy, moderated on Motley Fool’s website, which will be running for the next 10 weeks (until 1/20/09), asks visitors to donate to an annually selected cause. Motley Fool itself donates $10,000, and will also donate $0.02 for every comment posted on their discussion board, dubbed the “My $0.02 Cents” campaign.

Learn more about this year's campaign: How to Prevent the Next Global Credit Crisis
Learn more about DonorsChoose.org

December 01, 2008

6 Resources for Nonprofit Blog Post Ideas: Got BlogFlow?

Lightbulb 4 So your organization has thought about all the reasons your nonprofit should blog and you've decided blogging is for you. Things have been going well for a while, but now you've hit a dry spell. You don't want to abandon your blog, but you're having trouble maintaining blog flow and ideas aren't coming to you as easily.

It's been said a thousand times that content is king so here are 6 resources to get your organization's blog back on the horse and help you maintain your blog flow with continuing ideas.

1. Your Audience

Your readers are a great place to start when searching for blog post ideas. Your constituents have a unique perspective on your mission and will appreciate you addressing issues they have noted are important to them. For starters you may try highlighting an idea or question raised by a reader in the comments of a previous article. This goes a long way towards developing an invested readership for your blog.

Another idea is to expand further on an article from your organization's newsletter that you know was popular with readers from your analytics data. Since you know the initial article was popular you can be confident that readers will appreciate your delving into that particular issue further, especially if you approach the issue from a novel perspective on your blog.

2. Social Networks

If your organization is already active on social networking sites like Twitter and Facebook you can easily ask your followers what they are interested in learning about and what kind of posts they would like to see from your organization. You can also ask a question to your followers and share the responses you get in a blog post so blog readers can reflect and react out loud in the comments with you to the responses you present.

Twitter in particular can be a rich source of ideas that you can tap into even if you aren't active in the network. Using search.twitter.com you can input search terms relevant to your organization to view recent tweets filled with ideas, questions, links to articles, and multimedia relevant to your mission. If you're stuck for an idea, Twitter can be a great resource to get your thinking started and give you something to chew on for a post in a pinch.

3. AllTop

Alltop is a site from Guy Kawasaki where you can easily explore different topics and see the work of many active bloggers in one place. Sifting through the site is bound to spur your creativity or help you find something interesting to use as a jumping off point. The site likely already has categories relevant to your organization's issue area and there area also categories in good, nonprofit, social entrepreneurship, human rights, and green.

4. News Media

Another place you can turn to if you when you're strapped for an idea for your organization's blog is current events. Check out national newspapers or local newspapers if your nonprofit is locally based. Also don't forget about magazines and industry publications that may be hanging around your office somewhere. It's likely that many of your constituents subscribe to the same or similar publications. Developing your perspective about something going on in the world or the implications of a current event on your organization's work or the relevancy of news to your industry of issue area as a whole is likely to draw the interest of your audience as well. This is an opportunity for you to develop your blog's voice and demonstrate your organization's ability to think strategically about your environment and future.

5. Your RSS Reader

Use an RSS Reader like Google Reader to subscribe to relevant feeds. You can subscribe to the blog feeds of other nonprofits working in your issue area, experts working in your field, nonprofit news sources, and other sources so you always have something relevant to read to jump start your thinking. RSS feeds are also one of the easiest ways to ensure you don't miss news in your industry or new programs from your competitors in case you need to respond quickly to your constituents.

6. Borrow Ideas

Of course you can always cheat and borrow or riff on an idea from someone else. Many people write about blogging and ideas and lucky for you they have shared lists of blog ideas that they hope others will borrow from. Here are just a few from creative folks like Chris Brogan, Skellie and some further advice on beating blogger's block from Orna Ross to get you started.

photo by eyeliam

November 18, 2008

Big Expectations from the Convio Summit 2008

Summit-2008This year's Convio Summit 2008 kicked off this evening at the Renaissance Hotel in Austin, TX with an opening gathering for clients and partner organizations. As the drinks were poured, the buzz for this year's client sessions is centered on a few topics: 

Common Ground: Convio launched their Salesforce-platform-based CRM system two months ago. Now, nonprofits will get to see more of the product and ask tough questions about why the product would work for their organizations. We expect to see plenty of private and group demos to take place over the next two days.

Social Networks: Social media sites continue to be the elusive goldmine that every organization wants to tap into and reap fortunes. Expanding an audience through social media has been the hot topic at a lot of conferences this year and a few panels here are devoted to Facebook applications and social media. Expect a lot of small talk to focus on how to attract and convert social media denizens to eCRM-managed donors and constituents.

Convio Open: How you get these folks from social media sites to an eCRM platform will depend partly on the Convio Open APIs and extensions. Last year, Convio Open was buzzworthy because it was brand new and an interesting concept for the company. This year, it's becoming more about how the APIs and extensions can really be used by all organizations and what are the practical applications for the enhancing the tool. Of course, most organizations still don't have the staff or expertise to create their own Facebook applications and the like. But, knowing is half the battle and just getting acquainted with the initial ideas behind Convio Open can help these organizations make smart decisions about how they can use the platform to do more for their overall online programs.  

The Economy: The elephant in the room; every conversation seems to touch upon our struggling economy. Are donations down? Are people giving like last year or in 2006? Will online continue to push at 30% overall growth rate or will it slow considerably? How can organizations meet capacity, raise money, and communicate with limited resources? How are we doing YTD from last year? Will we meet our online fundraising goals? It's doubtful anyone will have the answer, but they might have good advice on how they're tackling the issue.

We'll review some of the sessions and provide highlights from keynote speaker Tony Elischer's breakfast plenary. Couldn't make the conference and have a question? Drop us an email or leave a comment, we'll be happy to answer your questions or get the scoop on a session for you.

October 30, 2008

4 Tools to Track the Effectiveness of an Online Campaign

Having done this for some time, I find it odd how little people seem to actually track a website's effectiveness for online campaigns.  The general measurements tend to be the click-through rates, the overall traffic to the site, the number of donations received, and the average gift sizes. These are all important, but I feel like many people leave out checking into exactly why they got the results they did.  For this reason, I have put together a list of four online tools that I find very useful in determining what visitors to the site were doing and why.

The first tool--and perhaps one of the most well known--is Google Analytics.  Web analytics software is one of those essential pieces for tracking any site, they tell you how many people visited, why, from where, for how long, and can even give you an idea of what content is getting the most attention.  Google provides a free analytics tool which is one of the most sophisticated and easy to use tools I have come across to date.  

To set up Google Analytics on your site, simply login to Google, fill out the registration form for setting up a site (which is primarily getting the domain name and a few pieces of information about the site), and then use the few lines of Google's code that you can insert into your site.  Every 24 hours,the online tool will update and allow you to view all of your site statistics and even download and print them in an easy to follow PDF.  

Picture 6

The next tool and one of my favorites is CrazyEgg, which displays "heat maps" of exactly where people on your page are clicking on a given page. This may sound a bit like analytics, but there is a small and subtle difference.  Analytics is checking what links people followed, where CrazyEgg will show you what they clicked on.

Picture 1


This has several benefits. First, it will show you at a quick glance which areas in your site are getting some of the most attention. This is important since Analytics only tracks the link, but if you have several links that go to the same page you can now see which ones are getting more attention.  By knowing what people are view more and what is of interest to them, you can adjust other aspects of the campaign site to be just as compelling allowing you to better direct your visitors to where you want them to go.

Another benefit is that it will show you pieces of content that people are clicking on that may not be links at all.  This will give you a quick view at a possible usability issue.  It may not be something that needed to be a link in your mind but if people are confusing it for one, or thinking it should be one then you can change those pieces to better suite the needs of the visitors.

CrazyEgg is not free like Google Analytics, but it is not expensive either. Starting at $9.99 a month for the basic level, it will allow you to monitor 10 pages. My recommendation is to put this on the most important pages in the site including the home page, campaign landing page and the donation page.

Another tool I find very useful is ClickTale.  ClickTale is a "in-page web analytics" tool.  The main difference between ClickTale and other analytics tools is that this one will allow you to see the breakdown of the page not just the links followed around the site.

Say for example we know people stay on a single page linger than any  other on the site.  Why? What is it that is keeping them there that is not on the other pages?  With ClickTale we can find that out. 

Picture 4  Picture 2

ClickTale generates a video which shows you what the visitors are actually doing inside the webpage.  It records every visitor interaction including scroll, click, mouse movement, and keystroke.  This allows you to do inexpensive usability testing by seeing exactly what the visitors to your site are doing.  It will also generate heat map pages that will show you what visitors are doing as a group, including how far down people scroll, what is getting more interaction,  and so much more information.

The final tool is Google Website Optimizer.  This is a wonderful tool for A/B testing of a campaign allowing you to create multiple versions of pages or even just portions of a page to see which is most effective.  

Google Web Optimizer works by allowing you to create projects which will measure the different pieces of content and determine which are the most effective in getting conversion.  To create a project you simply choose a page and a goal and generate several versions of that content.  Google takes care of the rest by segmenting the users for you, then it will analyze which page version and even which aspects on a page are the most effective.  The tests can be as basic as comparing 2 pieces of content or complex testing with multiple variations.

Picture 5

This is useful in seeing which imagery, stories, and layout can be most effective and allow you to make changes as needed to actively improve the campaign as it runs.

It is true that any of these tools on their own can be great resources to an online campaign.  The real benefit is that when tied together they will give you the complete overview of exactly how effective your campaign is.  This will allow you to make changes to the campaign as it runs.  You can also use these tools to plan for the next campaign since you can see precisely what worked well and what did not.  Already knowing exactly what your visitors want is a very valuable resource kind of like reading their minds. 

October 10, 2008

Keeping Up With Social Media

Online_fingersHow many hours do you have in a day to work? How much of that time can you (or a staff person, if you're lucky) devote to updating your organization's Twitter posts ("tweets"), Facebook Causes items, MySpace page, blog posts, and other social media? OK, how much time can you devote without doing at midnight while in your pajamas or sitting in front of the television on Sunday night? How can you keep up with all social media?

Well, it's easier than you think. Just recently, I had to handle our tweets and do some updates here and there (including today's blog post, which was supposed to be done yesterday). Well, Avi Kaplan here at onLine advises 30 minutes a day to update your social networks. So, try it. Take 30 minutes every other day to see what you can do. Make a few updates, post a tweet or two every couple of hours. Take 20 minutes to write a a great blog post. Just remember to be fun, be social, and get people listening and engaging with your organization.

Here are some interesting topics about social media anxiety/resources to explore... when you have the time:

October 05, 2008

What's Next?

Obama_iphone

The Obama-Biden campaign recently released an iPhone app that is revolutionary. The app isn't just an abridged version of the site, but a tool embedded into your iPhone designed to exploit it's capabilities. Consider for example, the "Call Friends" tool, which organizes all your contacts (using their area code) by state battlegrounds. From within the tool, you can call a contact and talk Obama, talk McCain, or even talk Tina Fey. After making a call from the tool, the contact's note "Have not called" is changed to "Called". (There is also options to label the contact "Not interested", "Already Voted", "Call back", and others.)

From the app, you can sign up to receive emails and text messages about recent updates, read local and national Obama news, watch videos and view photos, view a countdown to Election Day, read Obama's view on the all issues but most importantly- donate. Political favorites aside, the app is magnificently clever.

Think about your non-profit. A tool that is in front of your constituent every time they look at their phone, allows them to easily access recent updates, and offers them an opportunity to conveniently donate is unreal- yet, here it is. The potential popularity of this app to catalyze a stronger passion for your advocacy group or nonprofit looking to build a more motivated following I believe is only months away from your nearest app store.

October 02, 2008

10 Reasons Why You SHOULD Blog

I recently came across this article on AdAge.com -- "10 Reasons Why Your Company Shouldn't Blog" and just couldn't believe my eyes. No blog? That's heresy!

I won't deny that a good blog does take time, shouldn't be boring, still needs to be marketed like any other online property, and is not a quick fix for communications, but the same could be said about a good web site, and I'd challenge a company to try conducting business without a web site these days.

To be fair, the article was focused on corporate blogs. But for any nonprofits who read Advertising Age and are using these 10 reasons to postpone or drop plans for a blog, I offer this:

10 Reasons Why Your Nonprofit Should Blog

  1. Content syndication (RSS) tools for blogs can push content out to your audience much easier than anything available for a web site. Feedburner will send content updates to email addresses and other tools like RSS FWD offer similar blog to email options.
  2. The nature of social networks and Web 2.0 means going where the people are, not building a web site and expecting them to find you. A blog's content can be easily shared across platforms like Facebook and MySpace, without duplication. The RSS feeds drop the content right onto your pages on those platforms, getting your updates where people can see it.
  3. A blog can be leveraged as one more piece of a marketing campaign, helping you get beyond just sending out the occasional press release.
  4. A blog should be personalized and have a voice, and in contrast to the typical nonprofit web site that has to offer lots of information to lots of audiences, a blog can really focus on a core group of people, such as donors.
  5. A blog can even help you project more than a single voice. Volunteers and people in the field can offer more direct stories about how the organization is changing the world in real time, sometimes better than those written, reviewed, and approved project descriptions posted on the organization's official web site.
  6. The interactivity, mostly in the form of comments from visitors, may only be appropriate in a blog setting and not something you'd want to offer on your general site.
  7. Bloggers talk about brands. They talk about company information, their favorite products, and support causes and charities they care about. As a blogger, your own organization could do similar things. If you're an animal shelter, why not discuss the dog foods used at your organization? If you're a blindness organization, you can discuss medications used around the world and donated by the pharmaceuticals companies.
  8. Money, money, money. Maybe not appropriate for all organizations and their blog endeavors, but for some, there is an opportunity to make money by adding advertising options to the blog.
  9. In 2006, a survey of corporate blog owners found that 76% of companies surveyed indicated that they have noticed an increase in media attention and/or Web site traffic as a result of their blog(s). By getting your nonprofit's voice out there as an expert in your area, whether it be on poverty in your community, access to clean water in Africa, or any other big or small issue, the media may be watching. Take advantage of the opportunity to establish your organization's work as a leader in your sector or community.
  10. For some organizations, a blog could actually BE YOUR WEBSITE.

September 25, 2008

Interview with Cathy Davidson and David Goldberg – the Scoop on the Digital Media and Learning Competition

HASTAC DML Competition

This week, I had the pleasure of speaking with Cathy N. Davidson and David  Theo Goldberg of  HASTAC (Pronounced "Haystack," Humanities, Arts, Science, and Technology Advanced Collaboratory) about their work organizing the 2008 Digital Media and Learning Competition, accepting applications until October 15th.

The competition is a collaboration between the John D. and Catherine T. MacArthur Foundation and HASTAC, which is centered jointly at the John Hope Franklin Center  Interdisciplinary and International Studies at Duke University and the University of California Humanities Research Institute based in Irvine.  This year the Competition will be awarding $2 million in prizes supporting learning entrepreneurs, educators, communicators, and innovators who use new technologies to envision the future of participatory learning. This year’s Competition also includes a special award targeted to U.S. applicants aged 18-25, the Young Innovator’s Awards.

Here’s what Cathy and David had to share with onPhilanthropy in our interview.

Tell us about yourselves.

We started HASTAC in order to encourage critical discussion and promote the creative design and application of digital technology for the humanities, arts and social sciences. The HASTAC network has grown into a swirling organization that today includes more than 80 organizations.

How did the partnership come about and what has the collaboration process been like?

We first met when Cathy was on a search committee for a new director of the University of California's Humanities Research Center.  David became the Director as a result of that search and we began working with one another soon after.  We started HASTAC together in 2002.

Our partnership with the MacArthur Foundation started when they approached us to write a White Paper on the future of learning institutions and the age of Digital Technology.  We wrote a draft and posted it on the Institute for the Future of the Book collaborative site where anyone who wanted could offer feedback. Those efforts led to a research paper that the MacArthur Foundation will publish and then a full-length book to be published by MIT Press. 

HASTAC operates as a virtual organization so we work intimately with all kinds of digital learning tools. Our teams participate online and build off each other all the time. Email is our lifeline, we work in BaseCamp, and we use twitter and Facebook as well. One of the strongest underpinnings of our ability to work virtually in this way is that almost every virtual organization benefits from the presumptive understanding of existing relationships.  We also have an Information Commons, called “Needle,” on the hastac.org site.

How did you settle on the theme of participatory learning?

We saw a cluster or projects within last year’s winners that were already using digital forums for collaborative thinking and learning. We plucked that one strand out to see what people would invent and what might come next.

We were especially drawn to the contrast of traditional learning with more decentralized modes of learning. Our concern was to spotlight the ways people increasingly are using collaborative forums to participate with each other, particular among young people.

onPhilanthropy is home to the FLiP network - Future Leaders in Philanthropy. What is the thinking behind this year’s Young Innovator’s Awards and how what was the process in opening the competition to international applicants?

This year we aimed to expand our reach to encourage more youth and international involvement, by developing the Young Innovator award and piloting limited international eligibility for our Innovation in Participatory Learning Award.

Many young adults have a strong grasp of the potential of digital media and we wanted to recognize that and encourage it. With the Young Innovator award we hope to encourage youth to think about what comes next in participatory learning and then contribute to making it happen. We want enable youth to take their most visionary ideas from the "garage" to the marketplace, encouraging the development of the next "big thing" in digital learning and collaboration, be it the next twitter, or the next Facebook, or something that has not even yet been envisioned! 

In terms of introducing the international component for the Innovation in Participatory Learning award, there is a challenge of reaching people whose connectivity may be more limited. Last year, there were four to five projects that partnered with team members abroad. There is a lot of complication of doing things internationally, so unfortunately, we weren’t able to open eligibility to all countries this year. We hope to expand next year.

This year’s eligible countries--Canada, India, Japan, Mexico, The Netherlands, Nigeria, The People's Republic of China, Russia, Singapore, South Africa, the United Kingdom, and the United States—are nations where MacArthur or HASTAC had existing relationships. In a way, the odd mix of countries at this point is a good thing, since each country brings its own level of complexity and unique red tape, so the diversity of that experience will help us to learn more going forward.

I see there is a HASTAC Facebook Group and Ning instance. What role has social media played in your project? What has your strategy been?

We've been using a lot of social media to get the word out about the Competition this year. A lot of the web coverage we've received has been cultivated from personal contacts and our own social network. We have benefitted from a lot of virtual introductions. We've learned a great deal about social networking in the process, and publicizing the Competition has itself become an exercise in participatory learning.

Building a social network is all about trust really, everyone gets spammed, so we made sure our targeted efforts got us where we’d be relevant. Additionally, we created an online Seesmic vlog-vlog forum between one of last year's winners, social networking guru Howard Rheingold and the HASTAC Scholars that explored the theme of the Competition. We continue to participate in various social network sites, have created a Facebook event page, and have established our twitter presence (join us at http://www.twitter.com/dmlComp). We have a Seesmic forum going on right now on “Metaverses and Scholarly Collaboration” led by one of our graduate student HASTAC Scholars Ana Boa-Ventura.   

What did you learn from organizing the competition last year? And what can we expect from your next collaboration?

Last year, we didn't remotely anticipate how large the response would be. We ultimately wound up with 1010 applications in all with over 250 of them being submitted within two hours of the deadline.

Currently, we’re starting a resource hub called Futures of Learning, focusing on the ways people are adopting digital media and the innovative work that institutions are doing to use new media for different purposes.

Think you have a worthwhile idea? Take the plunge! You can still apply to the competition. What opportunities do you see for integrating digital media into philanthropic efforts?

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