Video: Starbucks to Honor Ethiopian Coffee Farmers

With the help of various supporters, Oxfam America and Starbucks have ended their long battle to allow  Ethiopia's coffee sector to brand their own coffees, which would in turn give Ethiopians more rights to control their brands.

"Starbucks is one of the first in the coffee industry committing to sign a licensing agreement with Ethiopia. With these agreements in place, Ethiopians could build the value of of their coffees and capture a greater share of the retail price for their farmers." - Oxfam America

The video below features a 'thank you' from Oxfam America President Raymond C. Offenheiser as well as an Ethiopian coffee producer, bringing home the point of this great new opportunity as well as the benefits it provides to both the producer and consumer.